We are unashamedly about women. We want to change the conversation around pregnancy, making it as much about Mum as about baby, so we can celebrate women's roles as they prepare for motherhood. Our luxury maternity nightwear will help you cherish your changing body, redefine your identity and style and discover a new sense of self as you look forward to meeting your baby and becoming a Mum.
"Getting a solid night’s sleep is vital when pregnant and sleeping in your partner’s oversized T-shirts is not the answer.
I have switched to the Elizabeth pyjamas that feel wonderful against your skin, have a supportive band and ‘gem’ poppers, which will allow for easy breastfeeding when baby arrives.
Rosie Shephard (Evening Standard)
From hosting coffee mornings with doulas to staying in touch with maternity nurses, to supporting charities that do life-changing work in pregnancy, we like to stay at the forefront of what pregnancy and maternity looks and feels like today.